Prismacolor
In a time of chaos, change, and endless demands, young adults crave moments of solace. Prismacolor Premier Colored Pencils offer a creative escape with rich pigments and smooth blending, making coloring an accessible way to unwind. Through vivid graphic elements, our campaign invites them to create their own zen.
Our striking billboards grab commuters’ attention with Prismacolor’s vibrant palettes: from warm yellows and oranges for “ESCAPE” to greens and blues forming “FOCUS.” Positioned along busy routes, it invites young professionals during their daily commutes to relax with Prismacolor pencils.
A magazine ad—a prime medium for young adults to encounter while unwinding—showcases Prismacolor’s classic box, with vibrant colors filling in the word “ZEN” – an invitation to seek moments of calm.
A vibrant poster placed on campus can transform the walk to class with Prismacolor’s colorful invitation. The bold and bright design encourages students to unwind with coloring, making self-care an exciting part of their day — or study break.
Our animated Instagram post brings Prismacolor to life, showcasing a pencil seamlessly coloring in the word “CALM” in one of their soothing purple hues. This eye-catching post offers a break in the feed, inviting users to step away from doom scrolling and indulge in a moment of creative relaxation.