Hoosiers Connect
Indiana University’s premiere NIL organization is struggling with their on-campus presence. Our solution — introduce a new subscription level directed towards eager underclassmen, The Hoosier Circle. Through collaborations with local establishments, brand ambassadors and sponsored events, this campaign positions Hoosiers Connect as an integral part of the IU experience.
Winner of A441 Integrated Marketing Campaigns client case competition
Flyers will be strategically placed around campus, especially at high traffic locations like bus stops, dorms, and various campus buildings. They will also be available at Hoosiers Connect events and outreach efforts like tabling around campus.
